Most things professionals post on social media are boring.

- Pointless stories that have nothing to do with anything

- Random life updates that no one really cares about except brown nosing colleagues
- Educating day in day out on the same topics as everyone else

(because an influencer once told them that educational content is the best way to grow followers)

But it’s not the writer’s fault.

It’s not because they’re an idiot.

It’s not because they don’t know anything about their industry or expertise.

It’s because they’re being predictably “LinkedIn”.

So the goal is simple:

Break free from being predictably “LinkedIn”.

And become unpredictable.

So what’s the difference between being predictably LinkedIn vs unpredictable?

Predictable content:

- Visually looks the same every time

- Topically never moves

- Emotionally feels stale It’s a tickbox activity.

But unpredictable content:

- Visually looks different every time

- Topically goes vertically and horizontally

- Emotionally engages your audience in new ways

It’s something the writer actually enjoys doing and cares about.

“But why does it matter if I enjoy it? I just want results.”

Yep, I get that.

But with AI content flooding LinkedIn, the best way to not get results is to be just in it for the results.

Generic advice is everywhere.

You need to become unpredictable.

In 2025, I’ve become unpredictable and, on a platform where organic reach has been throttled massively, I’ve increased impressions by 68.4% vs the previous 195 days:

Been ranked as the #1 UK creator in Copywriting and Content Marketing:

But it’s not just me.

I’ve helped 100s of business owners, leaders and experts without 100,000s of followers get the best engagement + most impressions they’ve ever got, grow their followers and attract new clients:

Here's what YOU will learn:

- Why most LinkedIn posts are boring (and how to spot it in your own content)

- The psychology behind what makes content unpredictable (and “magnetic”)

- How to mine your lived experience for unique, engaging ideas

- Simple frameworks and formats that make your posts fresh (even if you’re writing about the same topics)

Here's what YOU will get out of it:

- A proven method to write content that feels more real, personal, and exciting

- A system to generate unique post ideas based on your own experience

- The confidence to stop blending in and start writing with voice, tone, and edge

- A creative toolkit you can use to keep content flowing all year

And after the workshop, you'll have all the tools to:

- Attract more followers who actually care about you

- Build a memorable online reputation (not just accumulate views)

- Feel excited to post again instead of seeing content as a chore

- Create and attract new opportunities just by being more you

PLUS...two succulent bonuses:

Bonus #1. The 5 Minute Daily Writing System (worth $97). Brain dump your Lived Experience in 5 minutes or less and instantly get a post structure to write to.

Bonus #2. My Content Framework Library (I don't sell this anywhere). A simple doc with some of the best content frameworks I’ve collected over the years. Use these for social and email.

The Details:

Date: Wednesday 23rd July

Time: 3 PM BST

Duration: 1 hour + 15 min Q&A

Price: $99 ($199 with recording + workbook + bonuses)

(if you'd like me to receive the live recording of the workshop, the UCP workbook and the two bonuses to keep and use forever, make sure you add to your basket below)

LinkedIn is drowning in lifeless, AI-written posts.

If your content isn’t unique, emotionally engaging and unpredictable you’re blending into the riff raff.

Standing out isn’t optional anymore.

It’s survival.

This is your chance to stop second-guessing your content and start writing in a way that builds trust, respect and positions you as the expert you are.

If that sounds like what you’ve been missing…

Register below.

I can't wait to see you there.

Cheers,

Matt "Unpredictable" Barker